BOLD® is Keller Williams' flagship training and accountability program. It is designed to help agents break through limiting beliefs, build consistent lead-generation habits, improve conversion skills, and dramatically increase business activity. Rather than just teaching real estate tactics, BOLD combines mindset, accountability, lead generation, scripts, systems, social media, and business planning into one intensive experience.
THE FIRST STEP TO BOLD on SEPT 24TH Is FREE but you must register to attend. Come and experience a day of high-level coaching, connect with fellow agents who are committed to growth, and see firsthand why so many Keller Williams associates return to BOLD year after year.
Commitment
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6 in-person classes
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6 consecutive weeks
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Weekly accountability and implementation between sessions
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Daily lead-generation and business-building activities
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Coaching from a certified KW MAPS Coach
Investment
$799 for the full program.
How It Can Change Your Business
Historically, KW MAPS reported that BOLD graduates increased their closed transactions by approximately 50% and income by 114%, with participants averaging 14 contracts during the program. BOLD programs frequently report agents averaging around 11 homes sold during their experience.
BOLD will take place every Thursday beginning September 24.
The 1st step to BOLD on September 24th is FREE however you must register to attend.
Thursday, September 24 at Keller Williams International | FREE 1st Step
Thursday, October 1 at Keller Williams International
Thursday, October 8 at Champions School of Real Estate
Thursday, October 15 at Champions School of Real Estate
Thursday, October 22 at Keller Williams International
Thursday, October 29 at Champions School of Real Estate
ALL CLASSES: 9:30AM - 3:00PM
FREE 1ST STEP REGISTRATION COMING SOON
FULL BOLD REGISTRATION OPEN
Molly de Mattos
@ashevillemolly
As a Division I NCAA scholar-athlete, Molly earned a Bachelor of Arts in Literature and Creative Writing from the University of North Carolina at Asheville.
Her path into real estate was shaped by her father, a longtime REALTOR/Broker in Charlotte, NC, who instilled a commitment to hard work, dedication, and delivering 100% personal attention to every client during one of life’s most important milestones.
In 2011, Molly partnered with Matt Tavener to form The Matt & Molly Team, growing their business and client service to consistently rank among the top 100 Realtors in the region.
She is also deeply committed to agent development, prioritizing high-level training, education, and coaching, with a culture centered on continuous improvement across everything she leads.
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BOLD isn't an expense, it's an investment in your business.
For $799, you'll gain access to one of the most proven business-building programs in real estate. Recent BOLD data shows participants average 11 pieces of business during the six-week program, with approximately 8 under contract by the end of the course. Historical KW MAPS results also found that BOLD graduates increased their closed transactions by 50% and their income by 114%.
While individual results will vary, the agents who see the greatest return are those who fully commit by showing up, completing the assignments, following the system, and staying accountable throughout the program.
Weekly Payment Plan
To make your investment more manageable, we are offering a convenient payment plan that allows you to spread the cost over time instead of paying the full tuition upfront.
The payment plan authorizes Keller Williams Austin to draft $80 per week from your agent bill for 10 consecutive weeks, beginning Thursday, July 16, 2026, and ending Thursday, September 17, 2026. Please fill out the form below to enroll in the payment plan.
BOLD classes begin Thursday, September 24, 2026.
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