Mastering the CMA

Come prepared with a fully charged laptop—this is a working session, and we’ll be diving into real tools and real data.

Take the guesswork out of pricing strategy. In this hands-on session, Brad Alexander will guide you through the art and science of creating a powerful Comparative Market Analysis (CMA). You'll learn how to leverage the tools available to you, interpret the data with clarity, and build confidence in your pricing conversations with clients. Whether you're new to CMAs or looking to refine your approach, you’ll leave with practical skills you can put into action immediately.

What You’ll Walk Away With:

✅ A clear understanding of CMA tools at your fingertips

✅ Practical tips for building accurate, compelling reports

✅ Greater confidence in your pricing strategy conversations