SW | Price it Right. Mastering the CMA with Brad Alexander
Tue, Nov 18
|SW | CDC N
Join Brad Alexander for a deep dive into mastering the art of pricing. Learn how to build a powerful CMA that tells a story, builds trust, and wins listings.


Time & Location
Nov 18, 2025, 1:00 PM – 3:00 PM
SW | CDC N, 1801 S MoPac Expy, Austin, TX 78746, USA
Guests
About the Event
Pricing is both an art and a science—and mastering it can set you apart from the competition. In Price It Right: Mastering the CMA, Brad Alexander will walk you step-by-step through how to create a data-driven, story-based CMA that not only defends your price but earns your client’s confidence.
You’ll learn how to interpret market trends, explain pricing strategies clearly, and deliver a CMA that turns “thinking about selling” into “let’s get listed.”
Whether you’re newer to pricing or looking to sharpen your presentation, this class will give you the tools and scripts to confidently guide clients through one of the most important conversations in real estate.
