SW | Value 2 (Squared!)
Thu, Nov 13
|SW CDC
Learn how to clearly communicate your value, build client trust, and represent with confidence in Value² — a course by Gary Keller, Jason Abrams, and Jay Papasan that redefines how agents articulate their worth in today’s market.
Time & Location
Nov 13, 2025, 11:00 AM – 1:00 PM
SW CDC, 1801 S MoPac Expy, Austin, TX 78746, USA
Guests
About the Event
Open to ALL Associates! Value²: Communicating Your Worth with ConfidenceReal estate agents must be crystal clear about how they discuss their value proposition. Developed by Gary Keller, Jason Abrams, and Jay Papasan, Value² is a transformative course designed to help agents build trust, represent clients at the highest fiduciary level, and confidently communicate how they create value in every transaction.
In this session, you’ll learn how to:
Establish and maintain trust through empathy, transparency, and dependability.
Clearly articulate what you do, how you do it, and why it matters to your clients.
Confidently discuss compensation, fiduciary representation, and cooperative compensation with clarity and compliance.
By the end of Value², you’ll walk away with language and strategies that position you as irreplaceable — the professional your clients can trust for life.
Link to Student Manual
Link to Reader's Guide