Logos and Branding
Access the KW Identity & Style Guide
Familiarize yourself with the KW standards before using the Keller Williams logos and brand.
A comprehensive tool for our associates and anyone else who works with the Keller Williams brand, this guide will help ensure that you remain in compliance with our brand’s established guidelines as you promote your business.
This customizable guide may be used by market center leadership to help new agents begin building their brand. Ask your leadership about requirements specific to your region, market center, local board and/or state legislation.
All advertising, promotions, display materials, letterhead and business forms must include the market center DBA name or logo as well as the ownership statement.
Provide graphic designers, printers and sign vendors with the full set of Keller Williams primary logos along with their Adobe Creative Suite 4 .eps files. Also, download and provide your market center’s DBA logos from the search bar below.
Market Center Logos
If your state/province or commission has specific requirements for your brokerage identity or your market center has chosen to have a market center-specific logo, you can find it here!
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If your market center does NOT appear, contact your market center leadership. Leaders can request the creation of a custom, compliant logo for their office by emailing kwmarketplace@kw.com.
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Note: KWRI will provide one DBA logo per market center and one for each affiliated business center, if applicable. The DBA name used in the logo must match the name chosen when the market center was established. Market centers without a unique DBA name should use the appropriate primary logo (see below) in their marketing materials.
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Download Instructions:
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Search below by typing in your market center name or number.
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Find your market center in the results.
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Preview or download your logo.
EXAMPLE:
Primary Logos
Please note that these logos are not a substitute for any jurisdictional requirement to use the broker and/or market center DBA name.
Full-Color
Reversed Greyscale
Reversed Full-Color
Reversed White, Solid
Grayscale
One-Color, Black, Solid
Primary Logos Including Realty and Real Estate
Full-Color
Reversed Grayscale
Reversed Full-Color
Reversed White, Solid
Grayscale
One-Color, Black, Solid
Click the respective link to download Adobe Creative Suite 4 .eps versions of the primary logo with Realty or Real Estate.
Informal KW
This informal logo can be used in small or digital spaces, such as social media icons, watermarks, etc. This is not a substitute for the full logo.
Full-Color
Reversed White, Solid
One-Color, Black, Solid
Informal Linear
This informal linear logo can be used in narrow spaces, such as pens, building signage, etc. This is not a substitute for the full logo.
Full-Color
Reversed White, Solid
One-Color, Black, Solid
Informal 1KW
This informal 1KW is not a substitute for the full logo.​
Full-Color
Reversed Black & White
Reversed Red & White
Informal We Are 1KW
This informal We Are 1KW is not a substitute for the full logo.
Full-Color
Reversed Black & White
Reversed Red & White